A Brighter Future Together
When communicating with the media, faith leaders often cite their own lack of resources or media savvy as the biggest challenges to collaborating effectively. Members of the media cite lack of time, resources, and limited opportunities to interact with members of diverse faiths as challenges on their side. The result is that people in these industries are reluctant to engage, leading to incomplete, inaccurate, or even negative portrayals of faith in media, and society.
Improving the connection and communication between faith leaders and the media industry solves a missed opportunity, ensuring more accurate depictions of faith and spirituality that brings people together in shared understanding and a more empathetic, less divisive society.
Improving the connection and communication between faith leaders and the media industry solves a missed opportunity, ensuring more accurate depictions of faith and spirituality that brings people together in shared understanding and a more empathetic, less divisive society.
A connection the world is waiting for.
84%
of humankind affiliates with a religion
Pew Study, 2017
63%
of stories about faith are negative, sensational, or divisive
PewThe Deforestation of Faith in Media, Davis & Partners, 2022 Study, 2017
20%
of journalists feel they understand the nuances of faith
The Deforestation of Faith in Media, Davis & Partners, 2022
53%
say the media actively ignores religion as an aspect of society and culture
Global Faith & News Study, HarrisX, 2022
80%
want the entertainment industry to improve their portrayals of faith, making them more accurate.
Global Faith & Entertainment Study, HarrisX, 2023
78%
say religious stereotypes should get as much attention as race and gender
Global Faith & News Study, HarrisX, 2022
68%
of entertainment consumers want more diverse faith perspectives
Global Faith & Entertainment Study, HarrisX, 2023
80%
believe religious groups must provide media more –and more relevant – spokespeople
Global Faith & News Study, HarrisX, 2022
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